More sites move to Google mobile-first indexing
In 2018, Google announced it had enabled mobile-first indexing for more websites.
This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over.
Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message.
Read all about it in Google begins rolling out mobile-first indexing to more sites.
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2020: A full takedown could result in losing Search Console data and make it more difficult to ramp back up.
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2020: Upgrades included the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
SEOs show mixed results following Google March 2019 core update
2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.
Google to retire the info: command, adds canonical information to URL Inspection Tool
2019: Google was retiring the info command because it “was relatively underused” and said the new URL inspection tool gave users much of that data now anyway.
Google Ads Keyword Planner gets new (and old) features
2019: Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
Google adds vacation rentals to Hotel Search
2019: Increased competition between hotels and vacation rentals could increase visibility for rental providers and boost Google Hotel Ads revenue.
Europeans again raise the specter of breaking up Google
2018: More of a bargaining position, it was extremely unlikely to actually happen.
Bing begins removing sidebar text ads on desktop
2018: Starting in the US, text ads would show only in the mainline at the top and bottom of search results pages.
Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources
2018: Bing also shared more about the platform it built to power intelligent search.
Google Testing Removing Line Separator Between Search Ads & Organic Search Results
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2015: Google News ranking algorithm would not (yet) factor in if a publisher was mobile-friendly.
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
2015: Star ratings for specific products appeared in product listing ads.
WSJ Report Suggests Intervention In FTC’s Google Investigation By White House
2015: Google lobbying reportedly affected agency’s decision in antitrust case.
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2015: Search query percentages didn’t line up with overall usage trends.
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2014: Video Campaigns report in Google Analytics gave advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns.
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2014: Another case of Google failing to keep its promise to provide more examples relating to penalties.
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2014: After months of testing.
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From Search Marketing Expo (SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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(Except for the headline, this story has not been edited by PostX Digital and is published from a syndicated feed.)